About us

Our venture

This Social Marketplace is the completion of our Social Business World project, the Ethical Social Network on Sustainability and Social Entrepreunership. It is the result of Michele and Gianni’s anxiety for making the World a better place. It didn’t develop in a vacuum, but through the inspiration – intended or not – of their beautiful friends and the long hours of volunteer work of Eleonora who has helped with translations and contacts and Rossella who has developed the logo.

The idea

We feel everyone has the capacity of making a difference in his or her everyday life and work. If you are like us, you will probably agree but also wonder how, when and in what way can things actually happen. Social Business World tries to give you answers by creating a community where lessons and insights can be shared and passed on. From simple people to simple people... Just like that.  And here's a few lines about us:
Gianni is one of three brothers born in Venezuela from Italian emigrants. He turned into an emigrant (they also call it world citizen!) himself when he chose to spend his life between Italy, Venezuela, the UK and the US. He is environmental economist by profession and a pathologically curious, optimistic and sociable being by nature. For him poverty is no disgrace, but inability to address its root causes is a major failure of humanity. In SBW Gianni is in charge of contacts with Edu and Governmental Institutions and coordinates the USA group. To contact Gianni send an email to gianni * at * socialbusinessworld.org . Gianni speaks English, Spanish, Italian and French.
Michele was born in the south of Italy, graduated at Siena's University has travelled a lot both for leisure and work enjoying differences between cultures but also suffering for problems very often pretty much the same in many Countries. He’s  lived few years in Spain and Japan, met dozens of great people and then went back to Italy where now lives and works as Marketing & Sales Manager for a small Company. In SBW Michele is in charge of IT, Web marketing, E-commerce and Contacts with grass-roots Movements. To contact Michele send an email to michele * at * socialbusinessworld.org . Michele speaks English, Spanish, Italian and basic, to-hang-out japanese :-)
Gianni and Michele, who have been best friends – should we say brothers? – for (too?) many years, hope to be able to give their contribution to spreading the word about Social Entrepreunership, a new way of thinking economy, business, profit, life itself: respecting human beings and our planet.

Our Vision

A world in which working for oneself while at the same time helping others is not only possible, but also profitable and contagious. And the growing Team is the evidence :-)

Principles we love and follow

As Company we love and follow Prof. Muhammad Yunus' Social Business concept (here's where our name inspiration came  from) whose seven principles are:

  1. Business objective will be to overcome poverty, or one or more problems (such as education, health, technology access, and environment) which threaten people and society; not profit maximization
  2. Financial and economic sustainability
  3. Investors get back their investment amount only. No dividend is given beyond investment money
  4. When investment amount is paid back, company profit stays with the company for expansion and improvement
  5. Environmentally conscious
  6. Workforce gets market wage with better working conditions
  7. ...do it with joy

They say about us

  • Terranuova - Interviews Michele Paolini (ITA)
  • Comune-info - Article (ITA)
  • Le galline felici Article (ITA)
  • Global Leadership Bulletin by IBSO interviews Michele Paolini, Co-founder of SBW (in english)
  • Andrea Strozzi di LLHT interviews  Michele Paolini, SBW Co-founder (in italian)
  • Kublai Award - SBW invited to introduce its Social Marketplace (photos)
  • Ecoista Post on Social Marketplace's launch SBW (in italian)
  • Kiva - Link to Social Business definition
  • Guida SOLE (Social networks for Local Empowerment) mentions Social Business World among relevant Social Networks (free download here)
  • Corriere della Sera (corriere innovazione) interview to Michele Paolini, co-founder of SBW (in italian)
  • Bianco lavoro - Article on SBW (in italian)
  • Ecoista interview to Michele Paolini, co-founder of SBW (in italian)
  • Terra Nuova - Mentions SBW participation at Io Sbarco GAS DES RES a here (in italian)
  • Radio Fleur (www.radiofleur.it) - Violetta Federico interviews Eleonora Graziani SBW Volunteer Team Member (audio on SBW - podcast on Mixcloud in italian)
  • L'altra Repubblica - Stefano Palagiano interviews Michele Paolini, co-founder of SBW (pdf in italian)
  • Altrementi Festival (www.altrementifestival.org) - SBW presentation (video of the conference, in italian)
  • Yunus Social Business Center University of Florence (sbflorence.org) - Workshop in Prato, Tuscany, SBW idea still in incubator presented (photo)

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